Internet speeds are getting faster and faster as online videos soar higher than ever in popularity. Even the cheapest smartphones are now equipped with advanced video cams and features! So what are the factors involved behind the scenes?
For starters, marketing videos are so easy to make nowadays. If you have a smartphone, you can shoot and edit! Videos are such a personal medium as well. You can build and nurture a more personal relationship with your audience – plus more social media likes and shares – than if you relied mainly on text. With marketing videos, you can express so much more in way less time – far more than with words alone.
In terms of marketing videos, here are the best uses and benefits it can offer your business:
Featuring FAQs
Using videos, you can tackle those frequently asked questions on your website. Definitely, your customers will appreciate this more than blocks of text.
Video Chats
When it comes to making an emotional connection with your customers, there’s nothing quite like connecting your brand to a human face. Many companies have reported much higher customer satisfaction rates after they switched to video chats.
More Social Media Engagement
As mentioned, marketing videos often get more likes and shares on social media compared to purely text-based posts. This is definitely a great way to put your brand out there, considering we are now in the digital age.
Providing Instructions
If there’s one thing all consumers agree on, it’s that how-to videos are easier to follow and more effective than text instructions. Telling people what to do can be done, but if you want efficiency, show them!
Credibility Boost
Compared to a written review, a video testimonial sure exhibits more credibility. Viewers can be sure it’s real people. Video testimonials have been a trend among online marketers for some time now.
Access to Various Audiences
There are no less than 4 billion page views on YouTube, and that’s every single day – not to mention the engaged audience. It’s second only to Google, and people go to YouTube for a variety of reasons, including checking out a product or service. This makes it perfect for marketing videos.
Higher Email Open Rates
One of your biggest assets as a business in the digital world is your opt-in email mailing list. But even more than that, you have to look for ways to increase engagement and get better email open rates. Videos sent through emails are some of the best and proven methods of pulling up those rates.
Higher Conversion Rate
Finally, when you add a video on your landing page, you automatically increase your chances of getting more conversions – which is quite simply the goal of any business – and this is something proven by statistics.