For a product to move from one point to the desired destination it would be referred to as the distribution channel. Different products and different companies may require the use of specific channels of distribution depending on the operations. A number of factors come into play for a successful distribution of a product in an organisation . Taking the quarry business into consideration there are different forms of distribution channels in the same line of business . To be assured of a proper flow of a product in any channel an organisation should make it their concern to make it proper distribution. It is therefore important that all the intermediaries involved in the channel must be well equipped with the knowledge of how exactly the flow of products and services takes place . The following are the different factors that can be considered when selecting a distribution channel.
A product is what you must first look at when your considerations . The delicate nature of perishable goods call for them to be moved speedily and for a short duration of time . On the other hand durable products reactively should be moved with not so much speed and haste. It is therefore important for a distributor to diversify and be able to handle both perishable durable goods. For some technical products a more specific design of channel distribution would be considered. Products with high volume and high units of complexity would recommend digital and electronic way of distribution to be employed . For some products they would require to be sold faster and at an instance when they have just been produced.
The market is the second factor to consider . These are the final customers that would consume your product. Depending on the market size the distribution process will take different shapes and design. They are highly concentrated markets as much as they are those that are slowly concentrated. T efficiently and effectively segment your market you need to have a background information following an analysis on the customer base . To properly understand the type and the buying nature of your customers you will have to segment you are market-based to understand them better. Some customers have good buying a bit while others have bad habits . The other factor to consider is middlemen. The middle men ask the role of actually connecting the target audience and the supply of the product.
It is important to know the ways of which you are competitors conduct business. You need to break the norm and do things differently . While changing the status quo there should be an improvement and not the old ways . A proper analysis and investigation of your competitors day-to-day activities helps you remedy where problems may be. Finally any product would need to go through the right channels in order to make success.
